Coalition Building

The Lew Edwards Group represents selected private sector, labor, conservation, nonprofit and community-based clients with grassroots advocacy campaign or coalition-building needs. LEG recommends influencing opinion leaders and shaping public attitudes by crafting compelling messages and recruiting a broad base of unconventional allies to expand your Coalition. LEG forges links among diverse groups through direct contact and builds relationships to support selected issues.

  • Developing an overall strategy for coalition Outreach and Activation
  • Recommending a branded tagline and coalition messages
  • Overseeing the development of coalition target lists
  • Facilitating partner or ally advocacy
  • Developing earned/social media strategies and tactics
  • Recommending Speakers Bureau and other communications activities