THE REPUBLIC OF CALIFORNIA STRIKES AGAIN.
What a week! I’m so proud to be a Californian. The frenzied end of this legislative session saw Election Day Voter Registration, Gig Worker Protection, and State Rent Control passed by the Legislature and forwarded to Governor Newsom for signature. But one of the most significant events was what DIDN’T happen.
Signed last year by former Governor Brown, the California Consumer Privacy Act (CPPA)–the country’s first-ever consumer data privacy law—survived an expensive 11th hour attempt to significantly water down its protections from corporate lobbyists who want to continue to use your private data without fully protecting you. They even hid their intentions under misleading ads like its “Keep the Internet Free” campaign.
Don’t be fooled! If you’re one of the millions whose records were breached on Facebook, Equifax or other sites, there’s a lot to love about the new California law taking effect January 1st. Its protections give YOU – the consumer – the right to be informed on how your personal information will be used – and to stop businesses from selling your information. But having been beaten back in California, corporate tech is now planning to take the fight to erode these protections directly to Congress. #StayTheCourse #CaliforniaLeadsTheWay #ProtectConsumers
Read what other California Influencers have to say in the Sacramento Bee.
